International Podcast Production
Connecting with global audiences through inspiring storytelling.
When I was 18 I got my first job as a bartender. I listened to people tell stories, but I also spent time telling stories. Some nights I would tell the same story five times... each version getting better as I honed the narrative.
In my twenties I moved to Ireland: More pubs, more stories. Then Africa: more stories, but this time beside a campfire in the bush.
Great storytelling isn't an innate talent, or a national trait, or a product of having done cool stuff. Great storytelling is a skill. One you can get better at with practice.
About Jeff Blundell
A lot of people trace the origins of podcasting back to the 1980's and the advent of 'audioblogging.' But it actually began much earlier. In the 1920's audiences were listening to 'Radio Dramas.' Families would sit silently in rapt fascination, glued to the scratchy voice on their AM receiver. In 1947 a survey found that 82 out of 100 Americans were avid radio listeners.
That audience still exists, except now they are downloading high quality digital audio files onto their phones.
Where We Are
One hundred and fifty five million listeners. 1,750,000 podcast series. More than 43 million episodes. And thousands more are being made available every week. Apple has recorded over 75 billion downloads since 2014.
Those are huge numbers and they tell you two things: The medium is booming, but if you don't do it right, your fabulous content will get lost very quickly.
As of the start of 2018, 44% of Americans had listened to a podcast at least once. As 2022 draws to an end, that number is up to 60%, and rising.
When those first timers open up a podcasting app they are going to be floored by the selection available.
The future of podcasting is not about creating great content, (that's already being done.) To be successful in the future we need to make sure your target audience can find your show, even when they don't know it exists.
Tell me what you want to accomplish and I'll help you get there.
jeffblundell at rogers.com