The Beginings

A lot of people trace the origins of podcasting back to the 1980's and the advent of 'audioblogging.' But it actually began much earlier. In the 1920's audiences were listening to 'Radio Dramas.' Families would sit silently in rapt fascination, glued to the scratchy voice on their AM receiver. In 1947 a survey found that 82 out of 100 Americans were avid radio listeners.

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That audience still exists, except now they are downloading high quality digital audio files onto their phones.

Where We Are

One hundred and fifty five million listeners. 1,750,000 podcast series. More than 43 million episodes. And thousands more are being made available every week. Apple has recorded over 75 billion downloads since 2014.

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Those are huge numbers and they tell you two things: The medium is booming, but if you don't do it right, your fabulous content will get lost very quickly.

Looking Forward

As of the start of 2018, 44% of Americans had listened to a podcast at least once. As we start 2021, that number is up to 55%, and rising.

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When those first timers open up a podcasting app they are going to be floored by the selection available.

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The future of podcasting is not about creating great content, (that's already being done.) To be successful in the future we need to make sure your target audience can find your show, even when they don't know it exists.