JB
Audio = Attention
Can a podcast drive attention to your brand? Yes.
You already know that your highest conversion rates come from the streams with the deepest engagement, and nothing is deeper than podcasting.
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Online ads = 6 seconds of attention
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Youtube Videos = 2 minutes of attention
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Podcasts = 24 minutes of attention
Services
Review and Consultation
You already have a podcast but it's not doing the things you want it to do. Is this because of poor retention? or limited reach? Is it a problem solved by marketing? content? or are technical changes needed? We will have answers to those questions and a clear path forward after just one month.
$1150 (includes strategy meeting, written report, and three follow-up meetings.)
Strategy to Launch
You don't have a podcast but you want to start one. First, we need a strategy about who we want to reach and how we want them to react. Then we need to establish a work flow and a schedule that is sustainable. Then we will launch the first two episodes so you can establish your toe-hold in the world of podcasting. All that, in just eight weeks.
$7700 (includes strategy sessions, artwork creation, recording, editing, and making the show available on all major podcast apps.)
Ongoing Production
This service is for brands that have developed and launched a series and want to keep the show going (and growing.) We will look after the recording, editing, and publishing. Release cadence will vary: Interview shows might be weekly, and narrative non-fiction might be monthly; whatever is right for your audience.
$5450 per month
(three month minimum)
The Whole Darn Thing
This package is designed to get you from zero to full speed ahead in half a year. It starts with creating a strategy and designing a show format. It also includes all production costs for six months. This is a combination of packages #2 and #3.
$26,500 for a six month commitment
* all fees in US dollars
How will a podcast help me get clients?
Before anyone becomes a client, or invests in your company, two things have to happen.
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They need to know you exist.
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They need to care about the same things you do.
This applies whether you are selling drones, curing diabetes, or offering partial ownership in rental properties. A well-made, well-positioned podcast can do both those things. For starters, it will reach people at just the right moment. Many people read blogs and watch videos while at work, but podcasts are almost exclusively a media of choice during personal time. 'Walking the dog' and 'exercising' are two of the most common times to listen to podcasts. That means you are reaching people when they are relaxed, curious, and open to new ideas. And because the best podcasts appeal to hyper-specific audiences, you can create a show that will appeal to like-minded people who will become your super-fans, and ultimately your best customers or investors.
Why Jeff Blundell?
I've been doing this a long time. For many people, podcasting might seem like a new medium, but for me, it's been the focus of my work for almost a decade. The first podcast I created was "Decoding Genius" for General Electric in 2016. My most recent show is "Tell Me What Happened," for OnStar which is still publishing regularly. Both were award winners, and both connected a brand with an audience of people who shared their values.
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If you are looking for investors, I understand the investor journey for Regulation A+, Reg D, and Reg CF. Retail level investing is a unique animal. While many production companies will say they have an approach that will work for every project, I understand that seeking investors is not like selling running shoes. Together, we will seek out and engage people who want to join your company on its mission.
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I've got proven results. My series for SciMar led directly to a $900K stock purchase from an accredited investor after just five months, and hundreds of thousands of dollars from retail level investors in the months that followed. Similarly, my work for Ford and Vertex have achieved direct, measurable results.